Sirius updating channels

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On October 6, 2004, Sirius announced that it had signed a five-year, US0 million per year agreement with Howard Stern to move his radio show, The Howard Stern Show, to Sirius starting on January 9, 2006.

Stern said his move was forced by the stringent regulations of the FCC whose enforcement was intensified following the Super Bowl XXXVIII halftime show controversy.

Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free, and uncensored.A major component of Sirius's business strategy is to execute exclusive deals with big-name entertainers and personalities to create and build broadcast streams from the ground up.Besides Stern, Sirius has reached deals with domestic diva Martha Stewart, E Street Band member Steven Van Zandt (aka Little Steven), Jimmy Buffett, and Eminem to executive-produce streams or entire channels on Sirius.In the wake of the announcement of his pending departure, Stern complained that Infinity Broadcasting was making his departure more acrimonious than was necessary.The deal, which gave Sirius exclusive rights to Stern's radio show, also gave Stern the right to build three full-time programming channels.

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